Friday Education Seminars
9:30 a.m. – 10:30 a.m.
High-Five Strategies for Websites: Philippa Gamse
More than 80% of buyers research products online before making a phone call or walking into a store. Is your website attracting this lucrative traffic and generating quality leads for you? Or is your site losing business you don’t even know about? You will discover how to promote the website in and beyond the search engines, integrate appropriate targeted e-mail marketing campaigns, and mine your traffic reports for those crucial “gold nuggets” that will help grow your site even further.
Maximizing Oppoprtunities in Today's Shifting Marketplace: Bill Geist
You may have a handle on the changing marketplace...but how do you capitalize on the opportunities? Bill Geist takes many concepts and breaks them down into recommendations for the motorcoach industry. From youth to niche markets, Bill will offer breakthrough ideas that you can implement within months if not weeks.
Orientation Seminar: Orientation Subcommittee
11:00 a.m. - 12:00 p.m.
Lodging Representative Meeting
Customer Loyalty: Brian Parsley
Customer satisfaction is worthless, customer loyalty is priceless. Loyal customers are the key to repeat business and positive word-of-mouth marketing. Participants will gain a deeper understanding of the difference between a satisfied customer and a loyal customer, and will leave with the ability to solve problems, create memorable experiences, and WOW the customer every day.
1:30 p.m. - 2:30 p.m.
Product Development Runway: Joe Veneto, CSP
Hitting the Runway to re-invention is essential to meet in ever-changing demands of today’s travelers. Discover what your organization must do to test and develop new products, services and experiences. Learn how to segment customers and investigate new opportunities for clients that will provide insights to increase your runway success.
Putting Together a Green Tour: Michele Wierzgac, MS, CMM
Green and sustainable business practices are more than a fad – they are a necessity. Customers are demanding that companies and organizations embrace and help the environment and the world in which we live. This interactive seminar will show you how to incorporate the easy to difficult green business strategies into your tours that are economically, environmentally, and socially beneficial.
3:00 p.m. - 4:00 p.m.
New and Emerging Markets : Joe Veneto, CSP
The demographics and psychographics of the group travel market continue to shift with healthier, wealthier and more educated travelers than previous generations. Uncover marketplace changes that are affecting customer travel decisions. Explore niche segments and affinity interest groups that are new and emerging markets for travel customers.
High-Five Marketing for Websites: Philippa Gamse
The Internet is constantly changing, new online marketing tactics are appearing, and current ones are evolving. How do you know which ones are right for you, and set your budgets accordingly? This program explores the most appropriate priorities and marketing activities for your business. You’ll learn how to define key target markets for your website, develop compelling content, copy and navigation to engage the visitor. You will also create interaction and evaluate new online marketing tactics and opportunities.
Orientation Seminar: Orientation Subcommittee
|
