Marketplace Gives Back
Since Marketplace 2007, Marketplace Gives Back has raised more than $115,000 for local charities. Continuing this tradition, the Marketplace Advisory Committee (MAC) will select a charity to raise funds in 2011.
Marketplace 2011 Charity: Alex's Lemonade Stand Foundation
Alex's Lemonade Stand Foundation (ALSF) emerged from the front yard lemonade stand of cancer patient Alexandra “Alex” Scott (1996-2004). At the age of 4, Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, the Foundation bearing her name has evolved into a national fundraising movement, complete with thousands of volunteers across the country carrying on her legacy of hope. To date, Alex’s Lemonade Stand Foundation, a registered 501(c)3 charity, has raised more than $30 million towards fulfilling Alex’s dream of finding a cure, funding over 100 research projects nationally.
- To raise money and awareness of childhood cancer causes, primarily research into new treatments and cures.
- To encourage and empower others, especially children, to raise money for childhood cancer by holding their own Alex's Lemonade Stands.
- To expedite the process of finding new cures and bringing them to children with cancer now.
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Past Marketplace Gives Back Charities
2010: Yellow Ribbon Fund
The Yellow Ribbon Fund was created in early 2005 to assist our injured service members and their families while they recuperate at the Walter Reed Army Medical Center and the National Naval Medical Center. Our mission began when the father of an injured Marine introduced two of our volunteers to staff at Walter Reed and Bethesda Naval and they told us what needs were not met by other donors.
2009: Carolina Breast Friends
Established in November 2003 by Kristy Adams-Ebel, CBF is a non-profit 501(c)(3) organization committed to uniting and helping women with breast cancer in all stages of survival. The organization centers around those who want to create a social and educational outlet for women united in a sisterhood of survival and hope.
2008: American Cancer Society
The American Cancer Society is the nationwide, community-based, voluntary health organization dedicated to eliminating cancer as a major health problem by preventing cancer, saving lives, and diminishing suffering from cancer, through research, education, advocacy, and service.
2007: Joey Wilkins Foundation
The Joey Wilkins Foundation was founded in 1999 as a result of an accident that left an employee of the Grapevine Convention & Visitors Bureau partially paralyzed due to a spinal cord injury. Since its inception the Foundation has invested over $300,000 in home remodeling and transportation to help those recently paralyzed due to spinal cord injury, continue to live a productive life of independence. Since 1999 the Foundation has focused assistance on over 20 individuals in Grapevine and the surrounding communities.
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