Dear [PerFirstLastName]:  

At 2009 Marketplace, popular presenter Alf Nucifora will be delivering a special program entitled "How to Survive in 2009" in response to the recent economic crisis and its impact on the travel and tourism industry.

In preparation for that program, Alf is reaching out to ABA members to seek their feedback and input. Specifically he would like to know:

§        Has the recession affected your business by way of cancellations, declining demand and/or loss of sales?

§        If so, what percentage drop in business have you experienced?

§        What are one or more key tactical strategies or programs that you have successfully employed to counter the current economic downturn and recapture lost sales?

ALL RESPONSES WILL REMAIN CONFIDENTIAL AND ANY INFORMATION REVEALED AT MARKETPLACE WILL BE REPORTED IN THE AGGREGATE.


As 2009 presents itself as a year of challenge, we look forward to presenting solutions that benefit Marketplace participants. This address by Alf Nucifora will be an important element of that menu of solutions. We encourage you to provide him with the benefit of your experience, opinion and judgment.   To send a response to Alf, click here.
 
"How to Survive in 2009"
Saturday, Jan. 11
11:00 AM - 12:00 PM
Room 213CD

2008 gave birth to the most devastating economic collapse in 75 years. For virtually every business sector, travel and hospitality included, market demand has vanished, revenues are down, and consumers are driven by fear and uncertainty. Indications for 2009 are for a worsening situation as the marketplace confronts growing unemployment, continuing credit tightening and lack of consumer confidence (and spending). What's a marketer to do?

In this hard-hitting seminar, seasoned tourism marketing consultant, author and academic Alf Nucifora lays out the anticipated realities of the consumer environment in 2009 and presents a ROI-driven remedial plan that will continue to deliver sales in spite of an unreceptive and unresponsive marketplace.

In this seminar, you will:

§        Gain insights into the current economic malaise and public mindset that has driven consumers to place a lock on their wallets and pocketbooks;
§        Be privy to economic projections and trends with respect to consumer confidence and spending, and the impact of that data on the travel industry performance in 2009;
§        Be exposed to marketing strategies that work best in recessionary times;
§        Be provided with actionable tactics and programs that stimulate consumer demand and drive sales;
§        Leave with the confidence that survival and success in 2009 are achievable goals in spite of industry woes.
 
To view all Marketplace Professional Education Seminars and Description, click here.